Case study
AYB · El Salvador Editing
AYB is a premium video and photo editing company that works with brands, creators and agencies around the world from El Salvador.
The website and client payment portal were developed by Marsal Studios, a web studio based at RXR Plaza in Uniondale, New York, working with businesses across NYC, New York and New Jersey, and remotely.
The business
AYB needed two things in one place: a showcase that reflects the quality of its editing, and a reliable way to take payment for custom projects. Every job is priced individually, so instead of a shop, the site pairs a portfolio with a client payment portal for project transactions.
What Marsal Studios built
Marketing site & portfolio
A dark, cinematic site presenting AYB's services, with a portfolio split into cinematic/commercial work and vertical social-media edits.
Client payment portal
Per-project payment links that never expire. Clients name the project and pay in full or a deposit through Stripe Checkout; the card is saved securely for agreed future charges such as the remaining balance.
GoHighLevel sync & notifications
Contacts sync to GoHighLevel when a link is created and when a payment is confirmed, and branded emails notify the client and the AYB team each time a payment arrives.
Customer journey
- 01
Discover
Visitors browse services and the portfolio to see the style and quality of AYB's editing.
- 02
Start a project
“Start a Project” and “Get Started” lead clients to reach out and agree on scope and price.
- 03
Pay when invoiced
Once a price is agreed, AYB sends a payment link and the client pays through the portal — not a product cart.
Business impact & growth strategy
How the site's structure is intended to support growth:
Discoverability
Unique titles, descriptions and canonical URLs per page, a sitemap, structured data and a dedicated Instagram Reels editing page are intended to help search engines understand and surface the site.
Portfolio browsability
Work is grouped by format (cinematic vs. vertical social) so prospects can quickly find examples relevant to their own project.
Payment conversion
Permanent links, deposit options, saved cards for balances and automatic receipts are designed to remove friction between an agreed quote and a completed payment.
These are the intended mechanisms only. No verified analytics, traffic, customer or sales outcomes are cited on this page.
Marsal Studios designs and builds websites, portfolios, client portals and payment flows for service businesses — including video, photo and creative studios.
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